Case Study: Crunch Fitness

Combinations of day-in-the-life and posed studio shots help establish the authenticity and cedibility of a company.

I created this assortment for Crunch Fitness, starting with the look of their new app Crunch+  

 

My gig started with creating high quality stills of what was happening in each video, but then Media Day gave us more room to get creative

Headshots are used for various promotions

For the new president of Crunch, we photographed him a few different ways

I put three of the headshots I photographed together for the cover of Global Franchise

(They couldn't meet up in one location in time for the deadline)

When Crunch plays with synergy, I aim to capture images that are true to both brands

But a lot of my images promote contests and what people can find on the app